The Bar^SM, a new and exciting 25 to 54 country format, is broad based musically, with a focus on 80s and 90s hits, a touch of classic rock, and classic country from the 60s and 70s.  In its debut The Bar^SM hit its 25-54 targets (both men and women) and beat a country competitor.

The Music:
●  Targeted specifically to a 35-54 country music audience.
●  The Bar^SM breaks many traditional programming rules and stands out of a group of stations all doing the same thing.
●  Not your run-of-mill male targeted station. Past attempts of country music stations playing some classic rock were mainly targeted toward men. The Bar^SM appeals to both men and women.
●  The playlist plays a broad mix of country hits focusing primarily on the 90’s and 80’s with flavoring of country classic from the 70’s and 60’s.
●  Classic rock and hits from the 70’s and 80’s are used to keep the playlist unpredictable and add a unique element the competitors can’t duplicate.
●  Carefully chosen current country music hits are mixed with the library hits to further differentiate the sound from competitors.

The Place:
●  The Bar^SM is a state-of-mind. A great place to hang out with friends and enjoy music. Think of a neighborhood Bar with a jukebox playing all the hits in the background while you have a great time with all The Bar^SM “regulars”.
●  The Bar^SM is not necessarily about a drinking environment. It’s what each “regular” makes of the experience. The Bar^SM provides the place and the atmosphere with the jukebox playing the soundtrack of their life’s experiences.

Dean James

We offer a complete package of radio programming consulting strategies specializing in people, programming and promotion.  We consult radio stations in all areas of programming, music, marketing, promotions, research and talent development specializing in country programming. 

We have extensive experience large and small markets in all facets of strategic and tactical planning and execution. Country programming consultants at Dean James and Associates have a solid record of country radio success.

Our strategic alliance with our FM radio consultants offer winning solutions.  Contact the expert media consulting team at Dean James and Associates FM Radio Programming Consultants.

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